COLOR OF THE YEAR
WHAT IS IT?
The Pantone Color Institute's educational program, which began with Pantone Color of the Year in 1999, aims to engage the design community and color lovers in a conversation about the relationship between culture and color. It aims to highlight how what is happening in our global culture is reflected through the language of color. This approach remains relevant today, which explains why so many people around the world look forward to the Pantone Color of the Year announcement each year.
NEWS
2024 FALL-WINTER
Deep Jewel Tones: To add a touch of opulence to the season, jewel tones such as sapphire, emerald and ruby will be in the spotlight. These rich, deep colors will be highlighted in knitwear, coats and accessories.
Subtle metallics: Metallic finishes in subtle shades such as antique silver, bronze and rose gold will be popular for adding a touch of glamour to fall/winter ensembles. These colors will be seen in shimmering fabrics and eveningwear details.
ON THE RUNWAY
In this edition of Runway Colors, we explore the allure of "Apricot Crush" through the most prominent fashion runways. From Paris to New York, we discover how this vibrant hue has inspired designers in their most dazzling creations. From evening gowns to casual ensembles, we dive into a world of creativity and style, celebrating the versatility of this color. Join us on this visual journey that will inspire you to incorporate "Apricot Crush" into your own closet.
NEW COLLECTION
TREND COLORS
The 3 most used colors, which are now on sale with us.
Intense rust: This deep, rich shade of red will continue to be popular for the fall/winter season because of its ability to add warmth and sophistication to any outfit.
Midnight plum: Midnight blue, a dark and elegant shade of blue, will be another standout color for the season. This versatile color can be found in bags, evening gowns and accessories.
Cool Matcha: mint green will be a key color for fall/winter 2024. This deep shade of green evokes a sense of tranquility and connection to the environment. It will be seen in coats, sweaters and pants, adding a touch of freshness to seasonal con- certs.